City Insight Magazine
Business, Legal, Financial, Technology Insight

The Myth of the Lonely Solopreneur Journey

Our series of articles so far have encouraged you to look inside to see if there is “a song in your heart” that’s asking you to make a difference in the world. We’ve encouraged you to identify some simple ways that you could be the creator you were designed to be, while starting to earn income on your own.

So what’s the number one thing that stops people from moving forward and contributing their puzzle piece for health, prosperity and peace in the world? In general – it’s fear. More specifically, the fear of moving into the unknown – alone.

Apparently the pandemic has spurred more people to move past the fear with NPR recently reporting that 5.4 million new business applications were filed in 2021. Do they have some myth-busting secrets that can help you move past those fears?

I know first hand about the first myth that has been busted. It’s the myth that you must do it alone. The pandemic has created the new world of virtual networking where you now have access to networking and support groups all around the globe – right from the comfort of home – utilizing an internet connection and video camera. While some of them do require a modest fee, I’ve seen hundreds of groups that are meeting with no fee involved! Those who do have a fee, oftentimes have free business training that surpasses anything you would pay thousands for in your local college. What’s not to love!

The second busted myth is equally as valuable to know. Collaboration teams can simplify your sales and marketing process, while helping you to provide a broader base of value to your own clients. Let me give you an example.

My husband used to own an office equipment company. He specialized in fixing copying machines. Through his networking efforts, he found someone who specialized in printers, someone who specialized in computers and someone who specialized in toner cartridges.

As a collaboration team, they created new value for their customers by offering a wider range of services. They created new prospects for each other by referring each other to their personal client base, thereby becoming each other’s sales team. And, they created additional income streams for each other by agreeing to pay each other a referral fee when they received new business through another team member.

Collaboration teams can remove so much of the fear, anxiety and stress of engaging on the path of solo entrepreneurship, largely because you are no longer operating alone. You do not have to shoulder the burden of doing everything by yourself. Think about this – none of these people are your employees. You agree to maintan your status as an independent business owner, and still work together as a team.

The only time you pay out money, is when someone has helped you acquire a new client. That’s called paying for advertising AFTER you have received benefit.

What does this myth-busting information do for you? Can you start to picture yourself getting involved in creating something? The world is waiting for YOU to contribute your genius ideas! Let’s do it!

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